OUR
WORK
O'KEEFFE'S
Developed an on-equity strategy that demonstrates and communicates how O’Keeffe’s enables professional basketball players to be at their best. Burchtree conducted extensive due diligence across the basketball landscape to identify and secure the best partnerships to amplify O'Keeffe's broader marketing plans.
GORILLA GLUE
Identified intuitive torture tests within sports that showcase the efficacy of Gorilla Glue. Led due diligence on talent recommendations, MLB team partnerships, negotiations and production logistics to execute an efficient commercial / content shoot that delivered a suite of video assets for digital, social and national linear placements.
OPILL - OTC DAILY BIRTH CONTROL
As the first ever over-the-counter daily birth control pill, Opill has partnered with the WNBA and the newly formed 3-on-3 women's basketball league, Unrivaled. Developed strategic reason for being allowing the brand to own "CONTROL" across the women's basketball landscape. Led due dilligence on talent recommendations, agreement negotiations and day-to-day account management for both the WNBA and Unrivaled partnerships.
KIMBERLY CLARK
Led due diligence, talent recommendations, agreement negotiations, day-to-day partnership management, production shoot logistics and approvals on behalf of Depend with Emmitt Smith for the brand's Stand Strong for Men's Health - Prostate Cancer Foundation Campaign. To further amplify the campaign on social we secured the support of Ernie Johnson, long-time host of "Inside the NBA on TNT".
TABLO
Led talent recommendations, agreement negotiations, day-to-day partnership management, production shoot/appearance logistics and approvals on behalf of Tablo with Jesse Palmer and Emmitt Smith.
BAYER ASPRIN
Developed and executed the strategic approach for integrating contextually relevant sports IP, within budget, that delivered on the creative idea of “Official Sponsor of Fans’ Hearts.” Led talent recommendations, agreement negotiations, day-to-day partnership management, IP licensing, production logistics and approvals on behalf of Bayer with Doc Emrick, Kevin Harlan, Joe Starkey and Charley Steiner.
TIRE DISCOUNTERS
Led negotiations and secured partnership as the Official Tire Retail Partner of the Atlanta Braves, further helping the brand's rapid expansion into the southeast. The "Round Tripper" Home Run promotion has provided greater top of mind awareness and increased store traffic within the Atlanta Braves broad, multi-market home territory. ​
Led student-athlete recommendations, agreement negotiations and social content production as part of a multi-market social campaign featuring multiple men’s and women’s Power 5 Conference student-athletes.
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SKYLINE CHILI (NIL)
Collaborated on the development and execution of this Skyline Chili content series featuring the University of Cincinnati football team’s offensive line, which included negotiating and securing licensed game-footage from the American Athletic Conference.