OUR
WORK

O'KEEFFE'S

Developed an on-equity strategy that demonstrates and communicates how O’Keeffe’s enables professional basketball players to be at their best. Burchtree conducted extensive due diligence across the basketball landscape to identify and secure the best partnerships to amplify O'Keeffe's broader marketing plans.

GORILLA GLUE

Identified intuitive torture tests within sports that showcase the efficacy of Gorilla Glue. Led due diligence on talent recommendations, MLB team partnerships, negotiations and production logistics to execute an efficient commercial / content shoot that delivered a suite of video assets for digital, social and national linear placements.

OPILL - OTC DAILY BIRTH CONTROL

As the first-ever over-the-counter daily birth control pill, Opill partnered with the WNBA, the newly formed Unrivaled 3-on-3 women’s basketball league, and select women's college basketball players to establish an authentic presence across the women’s basketball ecosystem. Burchtree developed the strategic reason for being that allowed the brand to own the concept of “CONTROL” within the category and across the sport. Our team led comprehensive strategic partnership recommendations and negotiations to ensure authentic alignment with brand values and target consumer engagement.

UNRIVALED

WNBA

NIL

LOTRIMIN

Partnered with Lotrimin to strategically manage the brand’s first entry into collegiate NIL, developing a comprehensive partnership strategy aligned to communicate product efficacy within contextually relevant torture tests. Identified and vetted collegiate athletes across multiple sports/universities who authentically embody Lotrimin's brand positioning. Led all negotiations with respective athletes and coordinated end-to-end content fulfillment, overseeing the creation of social-first video assets designed to educate, engage, and drive awareness.

MYRIAD GENETICS

Developed strategy for Myriad Genetics to execute a purpose-driven awareness program with PGA TOUR professional Joel Dahmen, spotlighting Myriad’s MyRisk hereditary cancer screening test. Leveraging Joel’s deeply personal cancer journey—including his own diagnosis of testicular cancer and the loss of his mother to pancreatic cancer. The partnership was built around authentic, human storytelling with social first assets as well as on-site consumer testing event hosted by Joel. Burchtree identified, secured, and negotiated the partnership with Dahmen, ensuring strategic alignment between the message, platform, and audience.

KIMBERLY CLARK

Led due diligence, talent recommendations, agreement negotiations, day-to-day partnership management, production shoot logistics and approvals on behalf of Depend with Emmitt Smith for the brand's Stand Strong for Men's Health - Prostate Cancer Foundation Campaign. To further amplify the campaign on social we secured the support of Ernie Johnson, long-time host of "Inside the NBA on TNT".

TABLO

Led talent recommendations, agreement negotiations, day-to-day partnership management, production shoot/appearance logistics and approvals on behalf of Tablo with Jesse Palmer and Emmitt Smith.

BAYER ASPRIN

Developed and executed the strategic approach for integrating contextually relevant sports IP, within budget, that delivered on the creative idea of “Official Sponsor of Fans’ Hearts.” Led talent recommendations, agreement negotiations, day-to-day partnership management, IP licensing, production logistics and approvals on behalf of Bayer with Doc Emrick, Kevin Harlan, Joe Starkey and Charley Steiner.

TIRE DISCOUNTERS

Led negotiations and secured partnership as the Official Tire Retail Partner of the Atlanta Braves, further helping the brand's rapid expansion into the southeast. The "Round Tripper" Home Run promotion has provided greater top of mind awareness and increased store traffic within the Atlanta Braves broad, multi-market home territory.

Led student-athlete recommendations, agreement negotiations and social content production as part of a multi-market social campaign featuring multiple men’s and women’s Power 5 Conference student-athletes.

SKYLINE CHILI (NIL)

Collaborated on the development and execution of this Skyline Chili content series featuring the University of Cincinnati football team’s offensive line, which included negotiating and securing licensed game-footage from the American Athletic Conference.

OUR WORK